How to Improve Your ProScore
Contractors who understand how ProScore works tend to score 15-20 points higher than those who don't. Here's what moves the needle.
You probably already have most of this
These are the baseline signals every contractor should have covered. Check what's missing — most contractors who complete these four things see a 5-10 point improvement. It usually takes under 10 minutes.
Complete your business profile
Website, description, photos, business hours. A complete profile signals that you take your public presence seriously.
Link your social media profiles
Facebook, Instagram, LinkedIn. Each one adds to your Transparency signal and shows you're reachable.
Respond to customer reviews
Engaging with reviews — especially critical ones — improves your Sentiment patterns. Homeowners notice.
Keep your Google Business profile current
Google is the highest-weight review source in the index. An accurate, complete Google profile matters.
The single biggest scoring factor? Verification.
We analyzed 16,400+ contractors. Contractors with verified WSIB, government licensing, and insurance score 15-25 points higher on average. That's often the difference between Good tier and Trusted.
Avg. without verification
Avg. with verification
Government credentials from ESA, TSSA, HCRA, and WSIB can't be faked or purchased. That's why they carry so much weight in the index. If your pillar breakdown showed Verification as a developing area, this is likely why.
ProScore Verified ($10/mo or $100/yr) lets you verify your credentials directly. Less than one coffee a week.
See your verification gapYou've built a strong score. Are homeowners seeing it?
When a homeowner searches for contractors, this is what they see:
The contractors at the top aren't always the highest scored. They're the most visible.
Learn about featured placementSome contractors in your market already know what's coming
Demand peaks, competitor activity, emerging opportunities — the contractors who see these patterns first move first.
ProScore's AI-powered Market Intelligence Report analyzes your specific trade and city every month. Bundled into Growth ($50/mo) and Premium ($150/mo) — see pricing.
You don't apply for Elite. You earn it.
There are currently 23 Elite contractors in Ontario. Elite is a ProScore Level — a recognition threshold earned by reaching a ProScore of 80+. It's free, and it's based purely on the strength of your trust signals.
Earning Elite (free, from your score):
Paid features — Featured placement, SMS lead notifications, AI review response drafts, Competitor Watch, Market Intelligence, and Seasonal Intelligence — are part of the paid subscription tiers (Verified $10/mo, Growth $50/mo, Premium $150/mo). Any contractor at any score can subscribe. See pricing for the full breakdown.
Free to claim. No commitment to upgrade.