You probably already have most of this
These are the baseline signals every contractor should have covered. Check what's missing — most contractors who complete these four things see a 5-10 point improvement. It usually takes under 10 minutes.
Complete your business profile
Website, description, photos, business hours. A complete profile signals that you take your public presence seriously.
Reply to customer reviews
Reply to customer reviews — especially critical ones. Homeowners read your replies.
Keep your Google Business profile current
Google is the highest-weight review source in the index. An accurate, complete Google profile matters.
The single biggest scoring factor? Verification.
Licences, WSIB registration and liability insurance all feed the Verification pillar. If your pillar breakdown showed Verification as a developing area, a missing credential is the likely reason.
Government credentials from ESA, TSSA, HCRA, and WSIB can't be purchased. That's why they carry so much weight in the index.
Declare your licences, WSIB coverage and insurance for free in your portal. A register match shows as registry-confirmed, and a declaration as self-declared.
Add your credentialsYour score sets your place. Verifying gets you a turn in the spotlight.
ProScore orders every list by trust score, and no plan buys a higher place. Above the list, each city's featured spotlight rotates through every Verified, Growth and Premium pro in that trade, with equal turns for each of them.
- Ranked lists: ordered by trust score, the same for every plan
- Featured spotlight: shared equally by every Verified, Growth and Premium pro in your city and trade
- Paid plans differ in their tools, such as quote requests, Score Coach and Market Intelligence, not in placement
Some contractors in your market already know what's coming
Demand peaks, competitor activity, emerging opportunities — the contractors who see these patterns first move first.
ProScore's AI-powered Market Intelligence Report analyzes your specific trade and city every month. Bundled into Growth ($50/mo) and Premium ($150/mo) — see pricing.
You don't apply for Elite. You earn it.
There are currently 1422 Elite contractors in Ontario. Elite is a ProScore Level — a recognition threshold earned by reaching a ProScore of 81+. It's free, and it's based purely on the strength of your trust signals.
Earning Elite (free, from your score):
Paid features — a turn in the featured spotlight (Verified and up, equal for every plan), SMS lead notifications, AI review response drafts, Competitor Watch, Market Intelligence, and Seasonal Intelligence — are part of the paid subscription tiers (Verified $10/mo, Growth $50/mo, Premium $150/mo). Any contractor at any score can subscribe. See pricing for the full breakdown.
Takes about two minutes. You choose your plan at the end.