Question 1

What is a ProScore and how is it calculated?

Accepted Answer

A ProScore is a composite trust score from 0 to 100 that aggregates data from 15+ verified sources including Google Reviews, BBB, WSIB, ESA, TSSA, HCRA, and additional major review platforms. It evaluates four pillars: Reputation, Verification, Transparency, and Sentiment to produce one reliable number you can trust.

Question 2

Is ProScore free to use?

Accepted Answer

Yes, ProScore is 100% free for homeowners. You can search contractors, view scores, read reviews, and request quotes without creating an account or paying anything. We make money from optional premium subscriptions that contractors purchase — never from homeowners.

Question 3

How do I find a contractor for my project?

Accepted Answer

Use our AI-powered matching at proscore.ca/find. Answer a few questions about your trade, city, project size, and priorities, and ProScore Intelligence will match you with the best contractors. You can also browse by trade category or city directly.

Question 4

Can I trust the scores? How do I know they're accurate?

Accepted Answer

ProScore scores are algorithmically generated from verified public data — government licensing databases, multiple review platforms, insurance records, and AI sentiment analysis. No contractor can pay for a higher score. Our methodology is published publicly at proscore.ca/methodology.

Question 5

What do the tier levels mean?

Accepted Answer

Elite (85+) represents the top tier with exceptional ratings, full credentials, and consistent reviews. Trusted (70-84) indicates strong performance. Good (55-69) means solid with room for improvement. Basic (30-54) has limited data or mixed reviews. Caution (below 30) flags significant concerns.

Question 6

How do I request a quote from a contractor?

Accepted Answer

You can request quotes directly from any contractor's profile page or use the AI matching tool at /find which lets you send requests to multiple contractors at once. It's free, no obligation, and your information only goes to the contractors you select.

Question 7

How do I claim my ProScore profile?

Accepted Answer

Visit proscore.ca/verify and search for your business. We'll verify your identity through your registered business email, then you'll gain access to your ProScore Portal where you can update your profile, respond to reviews, and access premium tools.

Question 8

How can I improve my ProScore?

Accepted Answer

Focus on the four pillars: maintain strong reviews across multiple platforms (Reputation), ensure your licenses and WSIB are current (Verification), complete your profile and respond to reviews (Transparency), and deliver consistent service (Sentiment). Visit proscore.ca/score-improvement for a detailed guide.

Question 9

What are the pricing plans?

Accepted Answer

Claiming your profile is free with our Verified plan ($10/year). Pro ($49/month) adds priority lead placement, AI review response drafts, and analytics. Elite ($149/month) includes everything in Pro plus SMS lead alerts, competitor benchmarking, seasonal intelligence, and 3x lead priority weighting.

Question 10

What data sources does ProScore use?

Accepted Answer

We aggregate data from 15+ verified sources: Google Reviews, BBB ratings and accreditation, WSIB workplace insurance, ESA (electrical), TSSA (gas/HVAC), HCRA (home construction), Skilled Trades Ontario, Tarion Warranty, Consumer Beware List, AI sentiment analysis, and additional major review platforms.

Question 11

Can I pay for a higher score?

Accepted Answer

No. ProScore scores are 100% algorithmically determined from verified data. No contractor can pay to influence their score. Premium subscriptions provide tools like analytics, lead priority, and response drafts — but never score manipulation.

Question 12

What makes ProScore different from other review sites?

Accepted Answer

Most platforms show you one set of ratings from one source. ProScore is the only platform that aggregates 15+ data sources, verifies government licenses directly against provincial databases, uses AI sentiment analysis across thousands of reviews, and produces a single composite trust score. We don't sell ad placements or let contractors pay for rankings.

Question 13

How many contractors does ProScore cover?

Accepted Answer

ProScore currently covers 18,000+ verified professionals across 885+ cities in Ontario, spanning 11 trade categories including plumbers, electricians, HVAC, roofers, general contractors, and more.

Question 14

Is ProScore available outside Ontario?

Accepted Answer

ProScore currently focuses exclusively on Ontario, Canada. This allows us to deeply integrate with provincial regulatory databases like ESA, TSSA, HCRA, and WSIB. National expansion is planned for the future.

Question 15

How often are scores updated?

Accepted Answer

ProScore data is refreshed regularly. Review data and ratings are updated on a rolling basis, government license verifications are checked periodically, and full score recomputes ensure every contractor's ProScore reflects their current standing.

Question 16

How does ProScore protect my privacy?

Accepted Answer

We take privacy seriously and comply with PIPEDA (Canada's federal privacy law). Homeowner contact information is shared only with contractors they explicitly select. We never sell personal data. Read our full privacy policy at proscore.ca/privacy.

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